Businesses across the nation will offer special deals for service-connected customers as part of Military Appreciation Month … if you know where to look.

Find some of the discounts below; this list will be updated throughout May to reflect new additions, as some deals won’t kick in until later in the month. MOAA members can find year-round savings on a range of products and services through our member discounts page.

Amusement Parks/Family Outings/Vacations

Blue Star Museums: Museums, zoos, nature centers, and other partners in the Blue Star Museums program will offer free admission for currently serving members and their families from May 16 through through Sept. 7. Check out a state-by-state list of participating locations. 

Busch Gardens: Parks in Tampa, Fla., and Williamsburg, Va., will offer free one-day admission to veterans and up to three guests for a single visit May 10 to June 30. Veterans also can purchase single-day tickets for up to six guests at half price. 

Cincinnati Zoo: Current and former military members receive free admission on Memorial Day and can purchase discounted tickets for up to six immediate family members. Military ID required.  

[MOAA MEMBERS: Save With MOAA Vacations | Save on Storage With PODS]

Colonial Williamsburg: Servicemembers and veterans, and up to three "direct dependents," are eligible for a free single-day admission over Memorial Day weekend or Veterans Day weekend, plus discounted admission throughout the year.

Indianapolis Zoo: Current and former military members receive free admission on Memorial Day. 

National World War I Museum and Memorial: The Kansas City, Mo., museum will offer free admission to veterans and active duty servicemembers (including spouses and dependents with ID) May 22-25, along with special events to mark its centennial.

SeaWorld: Parks in Orlando, Fla., San Antonio, and San Diego will offer free one-day admission to veterans and up to three guests for a single visit May 10 to June 30. Veterans also can purchase single-day tickets for up to six guests at half price. 

Vail Resorts: Servicemembers, military retirees, and their dependents can qualify for a $215 Military Epic Pass for the 2026/2027 ski season, allowing them access to dozens of resorts across the U.S. Discounted passes are also available for veterans and their families. Learn more here.

[MORE DISCOUNTS: Military.com]

Restaurants

Mission BBQ: Active duty servicemembers and veterans can receive a free sandwich on their designated service day: Army (May 11), Marine Corps (May 12), Navy (May 13), Air Force and Space Force (May 14), and Coast Guard (May 15). On May 16, all active duty members and veterans can receive a free sandwich from 11 a.m. to 2 p.m.  

Retail/Services

Academy Sports+Outdoors: Servicemembers and veterans can take 10% of their purchase (in-store and online) through July 4. Learn more here.  

Rack Room Shoes: Military personnel and families receive a 20% discount on in-store purchases on Memorial Day and July 4. Must present military ID at checkout.