MOAA Members Can Save Big on Handbags and More With R. Riveter

MOAA Members Can Save Big on Handbags and More With R. Riveter
R. Riveter co-founder Cameron Cruse, right, speaks with Lt. Col. Barry Gardner, USA (Ret), president of MOAA’s Georgia Council of Chapters, during an April MOAA event outside Washington, D.C., held in conjunction with the annual Advocacy in Action campaign. (Photo by Mike Morones/MOAA

Rosie the Riveter stood as a symbol of strength during World War II as women flocked to factories to help the U.S. war effort.


Eight decades later, MOAA has teamed up with an apparel company with the same namesake and a mission to employ military spouses.


R. Riveter is giving MOAA Life members a 20% discount on all the company’s products. Premium members also receive a 20% discount on products outside the Heirloom collection and other limited edition collections.




MOAA leapt at the chance to partner with R. Riveter for so many reasons -- not just the quality of the products, but the company's long history of employing and inspiring military spouses,” said MOAA Vice President of Membership and Marketing Kathy Partain. “Partnerships like these are more than just money-savers for our membership: They represent MOAA's commitment to working with businesses and organizations across the spectrum to support our common goals.”


R. Riveter co-founder Cameron Cruse said her company partnered with MOAA in part because of the organization’s mission of Never Stop Serving. Started by military spouses Cruse and Lisa Bradley in 2011, R. Riveter features 45 military spouses called riveters who create an assortment of handbags and candles from their homes across the U.S. Just like the women of World War II, the employees literally stamp their Riveter number on their product once they assemble it, then ship it back to the company’s warehouse for delivery.


“We knew it was a great fit because [MOAA’s] mission aligns so closely with our mission,” Cruse said. “From an advocacy perspective, [it’s] making sure military spouses, even if they are going through a sense of identity loss, can be taken care of.”




Initially, R. Riveter had limited success online, so Cruse and Bradley decided to travel to farmers’ markets and craft shows in Georgia to show off their handbags. They got their big break in 2016, when billionaire Mark Cuban invested $100,000 in the company during an episode of Shark Tank. Now, Cruse said the company will be selling its products on QVC and the Home Shopping Network, further expanding their reach and opportunities for its employees.


[MORE FROM R. RIVETER: Facing a Career Challenge? This Military Spouse’s Story Will Motivate You]


The decision to start the business has had a big impact on many military spouses’ lives, including employee Jocelyn Velazquez. When she started with R. Riveter, Velazquez was 22 years old and had only worked at a few retail chains. Nine years and six moves later, Velazquez is now the purchasing manager for the company.


“It really gave me a sense of empowerment, to help find myself and to realize what I was good at,” Velazquez said.


MOAA Premium and Life members can click here to access their savings. Interested in upgrading your membership? Click here for details.


Learn more about other exclusive MOAA member discounts at


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About the Author

Kipp Hanley
Kipp Hanley

Hanley is a former staff writer at MOAA.