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MOAA Earns Top Honor for ‘Storming the Hill’ Online Campaign

MOAA Earns Top Honor for ‘Storming the Hill’ Online Campaign
(Staff photo)

The Military Officers Association of America has earned top honors for its 2018 online Storming the Hill campaign. 

In April 2018, as hundreds of MOAA members and staff stormed Capitol Hill to meet with Congress and advocate for servicemembers, veterans, and their families, we reached hundreds of thousands more through our website and social media campaign dubbed the “Virtual Storm.”

[RELATED READING: Storming the Hill 2019]

The online efforts earned MOAA a Folio: Digital Award on March 21 for best “Digital Activation Campaign.” Folio:, an industry expert in media publishing, each year honors digital achievements in content and audience engagement. Winners in other categories this year include, AARP, ESPN and Slate magazine.

“Folio: Digital Award judges were blown away by the virtual storm created by MOAA's Storm the Hill advocacy campaign," Folio: said in a statement. "While the campaign's reach and engagement metrics are impressive in their own right, it was the impact for MOAA members that edged out the competition. We salute MOAA for providing its community with a platform to amplify their voices and enact change.”

In 2018, the hashtag #MOAAstorms appeared more than 6 million times in Twitter feeds and we reached more than 617,000 individuals.

“MOAA's win could not have been possible without the help of our MOAA members and spouses, who used the hashtag #MOAAStorms, and helped to promote our mission and legislative goals,” said Alan English, MOAA's Vice President of Communications.

Please join our cause this year, as we Storm the Hill on April 10, advocating for a 3.1 percent pay raise for troops, preserved TRICARE benefits and an end to the widows tax. Read more about these issues on our 2019 Storming the Hill website and also tips for how to storm from home

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About the Author

Tony Lombardo
Tony Lombardo

Lombardo spent 15 years working in journalism, most recently as the executive editor of Military Times. As director of audience engagement, he oversees online and print content teams for MOAA’s Communications Department. Follow him on Twitter.