Pete Canalichio is the CEO of ThriveAlive.Ai, an AI-powered company that empowers servicemembers, veterans, and their spouses — as well as organizations — to define their purpose, align their vision, and unlock meaningful, mission-driven growth. Canalichio is a global brand-strategy and licensing leader with more than 30 years of experience spanning military service, corporate leadership, and entrepreneurial innovation. 
 
A U.S. Naval Academy graduate and former Navy pilot, he later held senior roles at Coca-Cola and Newell Brands before founding BrandAlive, a firm dedicated to helping organizations expand their brands with clarity and purpose. 
 
Pete is a published author, sought-after speaker, and recognized authority on brand alignment, valuation, and strategic licensing. His work empowers companies, entrepreneurs, and veterans to discover who they are, clarify where they’re going, and take aligned action forward.