Editor’s note: This article by Heather Sweeney originally appeared on Military.com, a leading source of news for the military and veteran community.

Valentine's Day is that special time of year to remind your loved ones how much you care. But saying "I love you" in creative and romantic ways can get costly.

So this Valentine's Day take advantage of some military discounts to help Cupid cut costs. (And remember not all military discounts are advertised, so make sure you ask wherever you go.) 

Flowers

Flowers may be cliché and predictable, but they are still one of the most popular gifts for Valentine's Day. However, sending flowers to your Valentine isn't cheap. Luckily, stores like 1-800-Flowers, FTD and From You Flowers can help you out with military discounts on their beautiful flower arrangements and other gifts.

Jewelry

You can't go wrong with jewelry on Valentine's Day. Helzberg Diamonds offers a 10% military discount off their collection of jewelry, and Blue Nile offers a 15% military discount off regularly priced items.

Have you found that perfect partner and plan to pop the question? Tiffany & Co. offers a 10% military discount on engagement rings and wedding bands. Genesis Diamonds offers a 10% military discount on engagement rings. And Alpine Rings offers a 15% military discount to all active-duty, veterans, retirees and their families.

Homemade Gifts

Are you the crafty type? Want to get the kids involved? Homemade cards and crafts are fun Valentine's gifts that add that extra personal touch. Stock up on craft supplies at Michaels and JOANN with their military discounts.

Massages

Give your Valentine the gift of relaxation with a professional massage. Massage Envy offers a military discount program to active-duty service members. When you call to book an appointment, ask if they offer couples' massages too.

Sweet Treats and Gift Baskets

Chocolate and other sweets are also standard Valentine's Day gifts.

Sending sweets to a service member overseas? Send cookies and other gift baskets filled with treats from Cheryl's Cookies, who offers free shipping on gifts sent to anyone serving on APO/FPO military bases. 

Hickory Farms also offers free shipping to APO/FPO addresses. They have all sorts of gift baskets and goodies to choose from.

Date Night

Valentine's Day is the perfect excuse to head out for a date night.

If you're celebrating with dinner and a movie, make sure to ask for military discounts. Some restaurants, like Bonefish and Carrabba’s, as well as some movie theaters, like Cinemark and Regal offer discounts for military members.

If you're looking for something a little different than dinner and a movie, get some ideas about local events from your ITT office on base. (Visit Military.com's Base Guide to find info about the base near you.)

Celebration at Home

Want to have a mellow family celebration at home? Go to Kirkland's where you'll find fun decor for Valentine's Day, as well as a 10% military discount. Kohl's also offers a 15% military discount on Mondays. Cook or order-in your favorite meal, snuggle up for a movie and enjoy your festive decorations.