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>The military advantage
>Licensed to sell
>The right fit
>A little respect
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A Job That Feels Like Home |
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By Col. Ken Edwards, USAF-Ret. Fall 2004 |
Put your
frequent moving experience to work in the world of real estate.
In a 28-year Air
Force career, my family and I moved several times. Each time, we
purchased a home, took good care of it, and sold it for a nice
profit a few years later. We always worked with real estate
professionals, and things went smoothly. Those experiences
played a role in my decision to become a real estate agent when I
retired from the military. Although I was
successful and still have my real estate broker's license, the real
estate business is not as easy as it appears. The dropout rate in
the profession is extremely high. So what does it
take to be successful? Real estate brokers from across the country
overwhelmingly identify two traits that all successful brokers have
- being a self-starter and having a self-motivated personality.
There's a good
reason for that. Real estate agents typically are not paid a salary,
just commission. Although money can be quite a motivator, the
commission system can be challenging.
The military advantage
But money isn't all
there is to it. There are other factors, many of which come
naturally to former or retired military officers, that contribute to
success. For example, though real estate is a people business, it
helps to be technologically savvy. Since the military must be on the
cutting edge of technology, whether in combat or support activities,
translating those skills into a real estate career could keep former
military personnel ahead of the curve. Something else to consider is
the ability to define and accomplish a mission. Luckily, that's what
military officers have done throughout their careers. While I was on
active duty, Air Force Chief of Staff Gen. Curtis Lemay, neatly
summed up the Air Force mission: "Our mission is to fly and to
fight, and don't you forget it."
If I were to
translate that into the mission of the residential real estate agent
it would be: "Your mission is to list houses and to sell houses, and
don't you forget it."
Key to being
successful in real estate is to come into contact with potential
home buyers and sellers. No matter how well you know your product,
how well you work with people, how informed you are about all your
state's real estate licensing laws, or how high you rate on the
integrity scale, if you're not coming into contact with potential
clients, it all will be in vain. As my former supervising broker was
fond of saying: "No deals, no dough."
And then there's
money. Not to discourage you, but statistically the average pay
during the first year evens out to about minimum wage. The
consolation for retired military officers is their retirement
stipend will help buffer the first year. In real estate, it takes
time to make contacts, learn the basics, and develop a marketing
plan. Your retirement check will help you through this difficult
start.
Licensed to sell
Let's say you've
done your research and decided a career in real estate definitely is
for you. You have one more important hurdle to clear - you must be
licensed. Each state has specific requirements. There will be formal
academic course work, and you'll have to pass a written exam. Don't
underestimate the difficulty of the test. You could have a master's
degree in real estate and still not be familiar with exotic subjects
such as state-specific water rights laws.
To preview the type
of material covered in the national portion, check out either of
these two basic real estate texts: Modern Real Estate Practice, 16th
edition (Dearborn Trading Publishers, 2002), or Real Estate
Principles, Seventh edition (Dearborn Real Estate Education, 2002).
Both books contain solid coverage of the basics you will need to
pass the exam.
However, you also
will have to know your state-specific information, and in many
states this portion of the test trips up more students than the
national section. Your best source of information is the Association
of Real Estate License Law Officials' (arello) Web site,
www.arello.org. A national
organization headquartered in Montgomery, Ala., arello describes
itself as "the global resource for information on real estate
regulation."
Click the "Regulatory Agencies" link, and you'll be
able to log on to the Web site of each state's real estate
regulatory agency. There you will be find information about
licensing requirements and, in many instances, links to approved
schools that offer training.
The right fit
After you get your license, how do you go about getting established
with a local real estate company? Prepare the same way you would for
any serious job hunting. I recommend composing a formal résumé,
identifying a list of potential employers, and taking a drive around
town. Whose real estate signs are the most prominent? Also check out
the printed advertising and any marketing publications of the
various brokerages. You also will want to visit each company's Web
site. As you're doing this, keep asking yourself the following
question: "Would I be proud to be a member of this organization?"
After you compile a list of companies you think are most promising,
set up personal interviews. Look at each company through the eyes of
a potential customer. Be sure to interview personally with the
managing broker. It's very important to work for a managing broker
whose business philosophy is compatible with your own. In essence,
you're choosing your new commanding officer, so pick one you would
be honored to serve.
So what if the company you've identified as first on your list
doesn't have an opening? If you think there might be a position open
in a month or so, it might be a good idea to wait. If not, move on
down the list until you strike pay dirt. In the long run, if you
turn out to be a top producer, you will be able to work with just
about whomever you wish.
A little respect
So what likely would be the greatest challenge a retired or former
military officer would face as a real estate professional? If you
follow Gallup and Roper's polls, you know real estate professionals
are not always held in high esteem. Military personnel, on the other
hand, typically are near the top of those lists. Actually, the fact
that some real estate people conduct their affairs unethically could
prove to be an advantage to those who don't. "Hey, that's my
competition!" pointed out one former-Army-major-turned-real-estate
broker with whom I worked on several transactions. And to quote
Lemay again, when he was talking to a group of newly commissioned
second lieutenants: "You'll get about all the respect you deserve."
Col. Ken Edwards, USAF-Ret., Ph.D., became a real estate
professional after 28 years in the U.S. Air Force. His book, Your
Successful Real Estate Career, Fourth edition (American Management
Association, 2003), was selected as one of "The Top Real Estate
Books Published in 2003" by syndicated real estate columnist Robert
Bruss. He is a graduate of the Realtor Institute, and has a doctoral
degree in education from the University of California at Berkeley.
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