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| OBSERVATION POST |
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Variable Pricing in Commissaries |
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By Tom Philpott
Summer 2004
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Discounted grocery
shopping, one of the military’s most prized benefits, costs
taxpayers $1.2 billion a year. For that, a military family of four
saves $2,700 a year, according to the Defense Commissary Agency (DeCA).
Senior defense officials see two problems with the benefit, however,
that they believe a shift to “variable pricing’’ might ease.
One, they believe the $1.2 billion subsidy is too high. Two, the
savings realized by shoppers vary depending on a base’s location and
other factors. Variable pricing, proponents argue, could make stores
more efficient and deliver more consistent savings.
Rep. John McHugh (R-N.Y.) isn’t buying it. He fears variable pricing
is a device to raise overall prices for commissary patrons, which
over time could endanger the benefit. MOAA and other service
associations agree.
That’s why McHugh, chairman of the Total Force Subcommittee of the
House Armed Services Committee, which oversees commissary
operations, intends to oppose variable pricing if, as expected, the
Bush administration seeks permission from Congress later this year
to test the concept.
Items on commissary shelves now are sold at cost—the price DeCA pays
the manufacturer—plus a 5 percent surcharge. The surcharge money is
used to renovate and replace aging stores. If variable pricing
replaces “cost-plus-5-percent,’’ management would have more
flexibility in selling items above or below cost.
Arkansas Rep. Vic Snyder, the subcommittee’s ranking Democrat,
joined McHugh to urge defense officials to drop a plan to conduct a
variable pricing feasibility study, estimated to cost more than
$500,000. The Commissary Operating Board, chaired by a star-rank
official, also opposed the study, saying no new useful information
would result.
Nevertheless, in January, DoD officials directed a team of outside
consultants to conduct the study.
“Either we didn’t make our case clear enough or DoD thought that
whatever the study showed would be so compelling that we would be
disabused of our notions after the fact,” said McHugh.
That’s not likely to happen, he said.
“The clear danger of variable pricing is that where you charge less
[for some items], you’re inclined in other areas to charge more. And
if what you’re trying to do is find justification to cut
appropriations to commissaries, you use it as a means to increase
revenues,” said McHugh.
Defense officials, providing written responses to questions, said if
the study finds “variable pricing won’t work in commissaries, we
won’t pursue it.”
The DoD also for the first time is referring to “promised savings’’
of 30 percent for commissary shoppers over commercial grocers.
Average savings now are 32 percent. The difference leaves critics of
variable pricing suspicious that the DoD intends to convert any
savings over 30 percent into revenues via higher prices. The money,
rather than staying in shoppers’ pockets, could reduce the $1.2
billion subsidy.
If the study endorses variable pricing, DoD would ask Congress for
money and authority to test the concept, possibly by FY 2006.
McHugh said the full House Armed Services Committee will oppose any
initiative that would raise commissary prices or cut the commissary
subsidy.
Variable pricing, he said, also threatens to change the commissary
shopping experience. With cost-plus-5-percent abandoned, patrons
could lose confidence in savings realized on base and comparison
shop more often off base. Gradually, McHugh said, the benefit would
lose value.
Defense officials concede they want to lower the subsidy, but they
contend variable pricing could create a “better commissary
benefit.’’
“Although average savings in the United States are 32 percent, some
customers save over 50 percent while others save less than 20
percent. We are interested in determining the feasibility of using
variable pricing to more evenly distribute savings to all commissary
shoppers,’’ officials said.
Still, the study will have to be persuasive indeed not to be seen as
a waste of tax dollars. In January, DeCA’s own newsletter for
employees said agency leaders had reviewed variable pricing and
concluded it “would fundamentally alter the benefit, fundamentally
alter our relationships with our business partners, and would not be
a prudent action to take.’’
Tom Philpott is a freelance writer and syndicated news columnist. His column, "Military Update," appears in 48 daily newspapers throughout the United States and overseas.
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