Military Officer Magazine Advertising

Advertising Rate Card -- Reach the best of the growing mature market!

You can now view the Military Officer magazine Media Kit online. 

 

 

 

(Effective with the January 2010 edition)

• About our magazine and our audience
• Advertising policies
• Rates
  - General
  - Classified and Real Estate
  - Insert Cards
  - Split Runs
  - Commissions and Discounts
• Closing Dates
• Standard Size Units 
• Printing Specifications
• Digital Material & File Formats
• Media Storage
• MOAA Web Site Advertising
• Contract and Copy Regulations
• Contact the Advertising Department

About our magazine and our audience

As the official publication of the Military Officers Association of America (MOAA), Military Officer magazine is a wide-interest monthly dedicated to serving the needs of its members. Targeted to active, affluent military officers and their families - both retired and active duty - the magazine includes topics such as financial planning, retirement lifestyles, health and fitness, the outdoors, travel and leisure, second careers, current events, politics, military history, and family life.

You'll make the most of your ad dollars as you reach our affluent subscriber base:

• The typical age is 70 - and 30% are still working.
• Average household total income in 2008 was $108,000.
• 59% have a household income of $100,000 or more.
• Some 53% spent $500 or more on mail order in one year.
• Many readers have second careers … nearly all engage in hobbies ranging from reading to listening to music and home improvement.
• 75% of recipients have access to a computer, either at home or work.
• 79% of readers exercise twice a week or more.
• Most travel, golf, swim, bicycle, fish and enjoy fitness walking.
• The average investment portfolio of recipients is $351,000.
• 50% of recipients pass along their copy of the magazine to one or more other people.

Military Officer magazine is published monthly, 12 issues per year. Average paid circulation 360,143. Average non-analyzed non-paid circulation 16,773. (ABC Publisher's Statement for six-month period ending June 30, 2009.)

Advertising Policies

• All advertising orders are subject to the publisher's approval. Rates are subject to change.
• Space is invoiced on contract rates or on an as-earned basis.
• Payment terms are Net 30. Advertisers will be rebated or short-rated to adjust to actual earned rate based on total space used in 12 months from date of first insertion.
• Orders containing incorrect rates will be accepted and charged at regular rates. Such errors will be regarded as clerical only.
• 1.5 percent per month will be charged on balances more than 30 days past due.
• Two-page spreads are charged at individual unit rates and count as two units for purposes of determining frequency.
• No changes to ad copy accepted after material closing dates.
• For new advertisers, the first insertion must be prepaid.

General Rates
Effective January 2009 Issue

Covers

Four Color

Black & White

Direct Market rates available
Special rates for Retirement Communities available


Classified and Real Estate Rates

• Minimum 1 inch, maximum 3 inches.
• Column width 2 1/8 inches (48 spaces on a 10-pitch typewriter).
• One column inch is 10 agate lines. Allow 2 lines for headline.
• Pubset included with no logos.
• No special borders.
• Real Estate Classifieds grouped in a special section by state and listed alphabetically.
• Classified advertising by the line and blind ads not accepted.
• All classifications; no frequency discounts; non-commissionable.
• $230 per column inch; over 1 inch billed in 1/2 inch increments.
• Special rate for MOAA members: $210 per inch.

Insert Cards
High profile opportunities.

• Bind-in cards or envelopes.
• Cards are accepted only with orders for 1/2 page ad or greater.
• Advertiser furnished, minimum 3-inch lip for bind-in, 1/8" head trim and 70 lb. stock.
• General rate: $18.00 per thousand.

Split Runs
Target your marketing.

• Call for price quote.

Commissions and Discounts
More power for your ad dollars.

• Agency Commission: 15% on gross to recognized agencies on units 1/6 page or larger.

Closing Dates

• Published monthly; issued five days before the issue month.
• No cancellations accepted after space closing date.
• No changes for copy will be accepted after material closing date, and none will be considered executed unless acknowledged by the publisher.

Issue	Closing	Materials Due
Jan 2010	16-Nov-09	23-Nov-09
Feb 2010	15-Dec-09	22-Dec-09
Mar 2010	15-Jan-10	22-Jan-10
Apr 2010	15-Feb-10	22-Feb-10
May 2010	Mar 16, 2009	Mar 23, 2009
Jun 2010	15-Apr-10	22-Apr-10
Jul 2010	17-May-10	24-May-10
Aug 2010	15-Jun-10	22-Jun-10
Sep 2010	15-Jul-10	22-Jul-10
Oct 2010	16-Aug-10	23-Aug-10
Nov 2010	15-Sep-10	22-Sep-10
Dec 2010	15-Oct-10	22-Oct-10

Call Angela Jenkins at (703) 838-8145 for coordination of materials and any questions.

STANDARD SIZE UNITS

 

PRINTING SPECIFICATIONS

• Web offset.
• Paper: 100 lb. cover and 40 lb. coated offset inside.
• Publication trim size: 8" x 10 1/2".
• Full-page bleed size: 8 1/8" x 10 3/4".
• Two-page spread: 16 1/4" x 10 3/4" (separate copy 1/4 inch between fold).
• Bleeds on full page ads only. Keep live copy 1/4 inch from trim.
• Saddle stitched, trimmed flush.
• Three column format: 2 1/8 inches wide, 9 5/8 inches deep.

DIGITAL MATERIAL
The magazines are produced using a digital workflow to ensure highest quality reproduction. Only digital ad material will be accepted. E-mail to advertising@moaa.org.

• Preferred file formats and specifications.
  (Other formats may be accepted only with prior approval. Choose the appropriate link below or contact us for detailed instructions on creating proper files. Any additional work needed to process files that have not been properly prepared will be billed to the advertiser.)
  • General digital ad specifications
  • PDF - Portable Document Format
  • PS - PostScript
  • TIFF/IT - Tagged Image File Format/Image Technology
• Disk types accepted.
  (Mac or PC formatted. Label with address and phone number if return desired.)
  • 3 1/2 inch floppy
  • Zip 100
  • CD-ROM.
• Proofs required.
  • Contract color proofs must accompany digital media. Reproduction is at advertiser's risk if appropriate proofs are not furnished.
  • Proofs must be made from the supplied file.
  • Proofs must be produced from SWOP-certified systems, such as
    • Kodak Approval
    • IRIS
• Other information. 
  • Key changes made to ads by publisher done in Times of Helvetica typeface, and will be billed at printer's prevailing rates (minimum charge $35.00)No rebate for insertion with wrong key number
  • See SRDS Print Media Production Data for details
  • Publisher reserves the right to reject improperly prepared materials.
  • Call Angela Jenkins at 703-838-8145 for coordination of materials and any questions.

MEDIA STORAGE

• Unless previously instructed, digital ads will be destroyed one year after use.

MOAA Web Site Advertising Units & Rates

Banner Size	Pixels	Rate (per month)
Rectangle	180x50	$1350
Banner	120x40	$1350
Wide Skyscraper	160x600	$1800
Skyscraper	120x600	$1800

File Specifications

Resolution	72dpi
File Format	GIF or JPEG
Color Depth	256-color
File size	20KB max

SO WHEN WOULD MY AD RUN?
Per calendar month. Refer to Military Officer magazine closing dates.

Contract and Copy Regulations

Advertisements are accepted upon the representation that advertiser and its agency have the right to publish the contents thereof. In consideration of such publication, advertiser and its agency jointly and severally agree to indemnify and hold publisher harmless against any expense or loss by reason of any claims or actions against publisher arising out of publication of the advertisement.

All contents of advertisements are subject to publisher's approval, and publisher reserves the right to reject or cancel any advertising, insertion order, space reservation, or position commitment at any time, with or without notice to the advertiser or advertising agency, and whether or not such advertising was previously acknowledged, accepted, or published. Advertisements that, in the publisher's opinion, look like magazine editorial copy will be marked "Advertisement."

Position of advertisement is at the discretion of the publisher, and publisher will not be bound by any condition appearing on insertion orders or copy instructions that conflict with the provisions of this rate card.

The publisher is not responsible for orders, cancellations, or corrections given over the telephone. Written confirmations of orders, cancellations, or corrections must be received by closing date. Advertisements not received by closing date will not be entitled to the privilege of OK or revision by the advertiser or its agency.

All orders are accepted subject to the condition that publisher shall not be liable for delay or failure in execution of accepted advertising orders in the event of acts of God, action by any government or quasi-government entity, fires, accidents, strikes, or other contingencies beyond the publisher's control.

The liability of the publisher for any error for which it maybe held legally responsible will not exceed the cost of the space ordered or occupied by the error. The publisher specifically assumes no liability for errors in key numbers. The publisher will not, in any event, be liable for direct, special, incidental, or consequential damages, including but not limited to loss of income or profits.

Acceptance of the advertisement by the publisher shall in no way constitute endorsement of or recommendation by publisher or the magazine for the contents of the advertisement or the product advertised.

Publisher shall have the right to hold advertiser and its advertising agency jointly and severally liable for such monies as are due and payable to the publisher for advertising which advertiser or its agent ordered and which advertising was published.

Points of Contact

PUBLISHER: The Military Officers Association of America

For Retirement and Classified advertising please contact:

SALES OFFICE:
Dale Robinson, Advertising Manager
Angela Jenkins, Assistant Advertising Manager
Katrina Rainey, Advertising Assistant
201 N. Washington Street
Alexandria, VA 22314-2539
Phone: 800-234-6622 ext. 135/145
Local: 703-838-8145
FAX: 703-838-8179
E-mail: advertising@moaa.org

For General and Direct Market advertising please contact:

James G. Elliot., Inc.
New York: 212-588-9200
Los Angeles: 213-624-0900

SHIPPING ADDRESS:
Space contents, insertion orders, proof, copy, and offset printing materials (see Mechanical Requirements) should be addressed to:
Military Officer magazine/Advertising
201 N. Washington Street
Alexandria, VA 22314-2539