|

>Fraud:
Victimless crime?
>What not to do
>Armed with knowledge
>SIDEBAR:
Extra Reading
>SIDEBAR:
One CEO’s Ethical Action
|
 |
|
Ethical Foul Lines |
|
By
Jim Carman
January 2006 Online |
Many employees view ethics training
as the workplace equivalent of meeting the in-laws. For some, it’s a
source of apprehension and a distraction from more urgent matters.
For others, it’s an unnecessary waste of time and just another event
to be checked off a to-do list. However, more and more employers see
formal education and training in ethical practices as a prerequisite
for improved decision making and an essential element of corporate
success.
General Motors administers an online test with ethics-related
questions as part of its interview process. Nike has a vice
president specifically focused on managing global corporate
responsibility efforts. Johnson & Johnson has a long-standing credo
to serve its customers, employees, and communities ahead of its
stockholders. And more companies are requiring annual ethics
training for all of their employees and expanded training for top
managers.
Graduate business schools also are taking positive steps to counter
the image of churning out managers well-versed in finance, corporate
strategy, and the language of business but lacking the moral
philosophy to deal with nuanced ethical issues. Every year Dartmouth
College’s Tuck School of Business, in Hanover, N.H., for example,
persuades an ex-convict to come and discuss his or her regrets with
its MBA students. In addition, several top-tier business schools are
considering a requirement for graduates of professional business
programs to pledge their commitment to a set of duties and
obligations expected of business leaders — something analogous to
the physician’s Hippocratic oath.
Fraud: Victimless crime?
Unethical business practices often
begin with peer pressure or a superior’s direct request for
unethical behavior. Consider the case of Betty Vinson, a CPA working
in WorldCom’s accounting department who routinely assisted in the
preparation of financial documents. What began as a one-time request
to inflate quarterly earnings by shifting operating expenditures
into capital expenses became a mountain of misallocated expenses and
bogus accounting entries totaling more than $3.8 billion. As a
consequence, this former Sunday school teacher was sentenced in
early August to five months in prison and five months of house
arrest.
The military has not been immune to ethical lapses. Sexual
harassment, fraud, and other unethical behaviors in recent years
have resulted in the removal of several dozen flag and general
officers, plus the senior enlisted advisor to one of the service
chiefs. Following a jump in improper recruiting practices, the Army
suspended all recruiting operations this past May and dedicated a
day to retraining its 7,500 recruiters in ethical practices and the
laws that govern what can and cannot be done to enlist an applicant.
Many observers see fraud as a victimless crime. Fifty percent of all
criminal activity involves employees stealing from employers, and
the Association of Certified Fraud Examiners recently reported that
U.S. companies lose roughly $400 billion a year to internal fraud.
Many of these losses are through padded travel and expense reports,
one of the most common forms of employee larceny. But no crime is
victimless. Ethics and values — perhaps more than any other element
of corporate or individual character — directly affect reputation.
And for both companies and individuals, your reputation is your most
fragile asset.
What not to do
Besides recruiters, who face
relentless pressure each month to meet quotas, military officers and
civilian officials working in the acquisition field are particularly
vulnerable to ethical lapses. Acquisition executives routinely deal
with huge pressures in the process of awarding lucrative government
contracts and, eventually, in negotiating their own transition to
the private sector. The issue might even go beyond summoning the
courage to do the “right thing.” The challenge is deciding which
right thing to do when confronted with two competing priorities.
One high-visibility case involves former Boeing CFO Michael Sears
and Darleen Druyun, a former corporate vice president at Boeing who
recently retired from her civil service job as the No. 2 acquisition
executive for the Air Force. What began as low-level discussions to
secure employment at Boeing for two of Druyun’s family members grew
into a major conflict of interest as Sears held direct employment
discussions and at least one “nonmeeting” with Druyun before she
removed herself from authority over Boeing contracts with the Air
Force.
As part of her plea bargain, Druyun is serving a nine-month prison
sentence after admitting she illegally favored Boeing in the
contract awarding process out of gratitude for the company having
given jobs to her and two family members. Sears was sentenced to
four months in prison for improperly recruiting Druyun.
As a direct result of this scandal, Boeing fired Sears and Druyun in
November 2003, and Phil Condit resigned as chairman and CEO of
Boeing a week later. Moreover, federal investigators have faulted
Boeing’s “senior management” for failing to ask “the obvious
questions” or “confront the obvious legal and ethical issues” that
might have prevented any illegal activity.
Industry insiders have speculated that Boeing competitors also were
courting Druyun for employment after she retired from the Air Force.
Her contacts and extensive acquisition experience potentially could
have grown into a valuable corporate resource. What began as a
right-versus-right dilemma — to recruit Druyun and successfully
compete for important defense programs in the face of relentless
profit pressure — mushroomed into a major corporate ethics
investigation and jeopardized billions of dollars in government
business for Boeing.
In his book Defining Moments (Harvard Business School Press,
1997), Joseph Badaracco, a professor of business ethics at the
Harvard Business School, argues that “right-versus-right choices are
best understood as defining moments.” In Badaracco’s view, defining
moments involve decisions with three characteristics: They reveal,
test, and shape. For both organizations and individuals,
right-versus-right decisions reveal basic values, test the
commitments that a person or an organization has made, and define
important values for future decisions.
Armed with knowledge
Because defining moments indelibly
color the character of an organization and its leaders, a number of
innovative programs in business and academia help professionals make
better decisions when confronted with thorny ethical questions.
The faculty at MIT’s Sloan School of Management in Cambridge, Mass.,
is working to integrate and emphasize the importance of ethical
corporate and individual behavior throughout the academic program.
According to Neal Hartman, senior lecturer in Management
Communications, “there is a growing recognition of the value in
business and management students examining the importance of ethical
behavior as a part of their curriculum.”
MIT graduate business students focus on ethical corporate conduct
and social responsibility from the onset of their academic program.
Courses emphasize the importance of ethical business practices, the
challenges of maintaining professional obligations and standards of
conduct in a global business environment, the appropriate role of
government in regulating and defining the parameters of acceptable
business behavior, and the nontrivial costs to businesses associated
with mandated regulation and compliance.
Hartman sees growing numbers of business students with a keen
interest in balancing profitability and ethical behavior, especially
with regard to corporate social responsibility. He echoes the
prevailing view of many business leaders that the resulting damage
from unethical behavior can easily outweigh the short-term gain.
As for leadership, military officers encounter some of the most
complex challenges, and frequently these challenges are confronted
in high-pressure situations early in their careers. It’s not
surprising that all of the service academies have gone beyond the
fundamental elements of integrity specified in the academy honor
codes and initiated formal education in philosophy and ethical
behavior. According to Capt. Rick Rubel, USN-Ret., distinguished
military professor of ethics at the Naval Academy, the ethics and
moral philosophy education program strives to equip officer
candidates with an understanding of “the why behind the honor code.”
Through a series of classic readings, practical case studies, and
classroom discussions led by professional military faculty, officer
candidates are introduced to some of the major philosophical ideas
that underpin our civilization and the lives of those who developed
and refined these ideas, including Plato, Aristotle, Epictetus,
Mill, and Kant. Classic moral philosophy is supplemented with
contemporary readings from Adm. Jim Stockdale, USN; Dr. Martin
Luther King Jr.; and other thoughtful observers of our life and
times, as well as case studies specific to the profession of arms —
including appropriate uses of deadly force, the importance of
integrity in the command structure, and the moral dilemmas of modern
warfare.
The point of this reading and discussion is to give officer
candidates a framework for individual moral reasoning — “to better
understand the why behind a decision and to deal with the beliefs
and faiths of others when acting in a leadership role,” according to
Rubel. One student who recently completed the course remarked how
important it is for leaders to have the education and training
necessary “to reason through ethical dilemmas as opposed to using
the simple gut-check.” Another strong endorsement of the program
came to Rubel’s attention from a former student now serving as a
Marine company grade officer deployed to Iraq. Describing a
leadership decision under hostile fire, this officer commented that
“the fog of war seemed to clear” as a result of his education in
ethics and moral philosophy, and he credits his preparation in this
class as an important element of his success as a leader in combat.
The U.S. Military Academy also features a multi-faceted program of
ethics and values education. “Military officers routinely encounter
novel situations that are difficult to anticipate, and the ability
to reason ethically is most important,” according to Col. Thomas
Kolditz, USA, head of the Department of Behavioral Sciences and
Leadership.
Accordingly, an emphasis on ethical underpinnings is integrated
throughout all aspects of the academic and leadership development
programs. Cadets complete a core philosophy course under the
auspices of the English Department during either their freshman or
sophomore year. This course has evolved since its inception in 1978
and now includes three components: logic and critical reasoning, an
examination of major ethical theories, and an analysis of the
competing views of just war theory. This course is taught by a mix
of civilian and military faculty and is supplemented by faculty
members from other academic disciplines whose specific expertise
reinforces education in ethics and values. The end result of West
Point’s academic program in ethics education and the reinforcement
cadets receive at the company level throughout their undergraduate
education is a junior officer prepared for the uncertainty,
unpredictability, and intensity associated with military operations
in support of the war on terrorism.
Jim Carman is a graduate of the MIT Sloan School of Management and a
retired Navy Captain. He speaks and writes about career transition
topics, provides career information presentations for the Navy
Personnel Command, and serves as a business development advisor for
a growing technology company.
|
 |
|
One CEO’s Ethical Action |
At least one prominent
business leader is taking specific action to nurture his
employees and engender more ethical corporate behavior.
Chuck Prince recently became chairman and CEO of
Citigroup and announced his intention to “pursue a
culture of ethics” as one of his top priorities.
Citigroup played a significant role in financing
fraud-ridden Enron, WorldCom, Adelphia, and Parmalet.
Prince is quick to accept his share of the blame for
past corporate ethical shortcomings, noting that senior
leaders failed “to make their own values and ethics part
of the fabric of the corporation.” He intends to spend
“at least half of his executive time and energy in the
next few years” making values, ethics, and shared
re-sponsibilities watchwords of the organization. One of
the first man-ifestations of this commitment is a
recently initiated online ethics-training program that
will be mandatory for all of Citigroup’s 300,000
employees.
By taking personal ownership of Citigroup’s plan to be
the most respected global financial services company,
Prince is acknowledging the importance of corporate and
personal reputation to the long-term success of an
organization. Just like oxygen, you tend not to think
about your reputation it until you begin to lose it. But
once it’s gone, that’s all you can think about.
|
|
|