January 25, 2012
By Reid Goldsborough
Web-based email had its genesis at the same time the Web exploded into popular consciousness, in the mid-1990s. Compared to using an email program that resides on your own computer (called an email client), with Web-based email or webmail, you use your Web browser to connect to a server of a webmail provider and exchange messages that way.
The main advantage of webmail is convenience — you can send and receive email from any computer, smartphone, or tablet wherever you are. The main disadvantages, which are less pronounced than they used to be, are slower speed and fewer features. Some webmail providers offer the option of also exchanging email using an email client.
The most popular webmail services are free and ad-supported. Some offer extra services for a fee, such as email client access or dispensing with ads. With almost all webmail services, virus scanning is included.
The three most widely known webmail services today are Gmail from Google, Yahoo Mail, and Windows Live Hotmail from Microsoft, with AOL Mail being another major player.
Two recent surveys shed interesting light on specific webmail services and the types of people using them.
The website About.com, owned by the New York Times Co., recently published the results of its 2011 Readers’ Choice Awards for free Webmail services.
Among the big three, Gmail came up way ahead. It was ranked as the top service by 21.73 percent of respondents. Yahoo Mail was a distant second at 6.95 percent, and Windows Live Hotmail received 4.83 percent of the votes.
The big news was two lesser -known services topped all of the big three services this year. Zoho Mail was ranked the best webmail service, garnering 34.15 percent of the votes, and GMX Mail was second with 32.34 percent. In About.com's 2010 survey, Zoho Mail was only in fifth place with 6.83 percent of the votes and Gmail was way ahead of the pack with 45.5 percent.
Unlike many other Webmail services, Zoho Mail is targeted primarily toward business users, though it does provide free access for personal use.
The polling company Pole Position recently published the results of its most recent survey of Webmail services, though it mentioned by name only Gmail, Yahoo Mail, and AOL Mail.
Gmail was ranked the best by 22.8 percent of respondents, Yahoo Mail by 20.2 percent, and AOL Mail by 12.1 percent. The demographic breakdowns are interesting as well.
Republicans chose AOL Mail as the best Webmail service. Democrats ranked it by far as the worst. Democrats and independents both chose Gmail as the top service.
Young people, ages 18 to 29, also preferred AOL Mail, perhaps because of the popularity of its sister program, AOL Instant Messenger (AIM), among young people. People ages 30 to 44 preferred Gmail. Those ages 45 to 64 picked Yahoo Mail, perhaps because it has been around the longest of the three, and they’re most familiar with it.
Reid Goldsborough is a syndicated columnist and author of the book Straight Talk About the Information Superhighway. He can be reached at reidgold@comcast.net or www.reidgoldsborough.com.
Copyright Reid Goldsborough and Military Officers Association of America. All rights reserved.